Prof. BO Zhiyue, Executive Deputy Dean of New Era Development Research Institute, Xi’an Jiaotong-Liverpool University, China
Research Area: Chinese politics and international relations
Title：Big Data and Public Policies: Advantages and Limitations
We human beings have lived not only in the era of big data but also in the era of “huge” big data. We have been in the era of zettabytes (one zettabyte is one trillion gigabytes) for almost a decade and will most likely be entering the era of yottabytes (one yottabyte is 1,000 zettabytes) in the near future. With such huge data available, governments at all levels in different countries could take advantage of more advanced analytics tools for public policies that are more efficient, more individualized, and more effective.
However, the governments will also need to be mindful of a number of potential limitations. There might be noises in the data that need to be cleaned; there might be occasions when violations of privacy could be an issue; and there might also be an issue of overestimating the power of big data of the past for predicting human behavior in the future.
Ultimately, a delicate balance has to be maintained between using big data for the welfare of citizens and interfering in their private affairs.
Assoc. Prof. Bing PAN, Penn State Unversity, USA
Research Area: Big data in tourism, hospitality, and parks
Title：Big Data Modeling in Tourism and Park Research
Tourists and park visitors are mobility in the physical spaces and involves prior planning with various digital platforms. The digital traces can be used to monitor, predict, and nudge the visitors’ behaviors. In this talk, I will discuss how search engine data, website data, crowd-sources data, and mobile phone data, used to help the tourism industry and park agencies to improve their management abilities.